Vox Tours srl was the first company to introduce, in 2001, an innovative rental service of tour guide systems for guided group visits.
A simple idea that has revolutionized the way organized group tours are managed: the guide talks using a wireless microphone and visitors listen to all the words of the explanation through an earpiece, even at a distance, while moving, in noisy environments and in a relaxed atmosphere.
Today tour guide systems are so widely used in major tourist areas that it’s hard to remember how tiring guided tours used to be in the past, when guides had to shout to be heard, visitors had to push their way through to listen and museums were noisier than markets.
This is because VOX systems did not yet exist.
FACTS on VOX Group®
2001: year of foundation. We were the first company to introduce the service and define guidelines, modes, logistics and reference fees. Today we are a reference point of the field and continue to evolve our services by expanding our offer, season after season.
Radioguide®: our registered mark in Italy. It can be translated in English as ‘tour guide radio system’. In the past we used to call them headphones, headsets, radios, audio-receivers… In 2003 we decided to give them a proper name: radioguide®. Today, the term radioguida® has become part of common language and is used to refer to equipment used for guided group tours, just like Nutella is immediately identified as the spreadable cream made of nuts.
The term is so wide-spread that it has already been translated in other languages: from radioguias to radioprzewodnik.

Products: a wide range of VOX tour guide systems, designed and manufactured to meet the actual requirements of each type of service.
A specific model for every tour.

Disposable earpieces: from the very first service, we have always used disposable earpieces to guarantee maximum hygiene and safety to customers. In the past we used to provide our patented pneumatic earpieces, now we use a stereo earpiece that customers can keep as gadget and use with their audio players at home.
Imitations: we have a wide and flattering number of imitators, who are grateful to us for having opened the road to such a flourishing market.
Words like VOX and tour guide systems have been used in numerous and different combinations by other companies that have attempted to imitate us. We are the envy of the most active counterfeiters of high couture brands.
Offices: major Italian tourist centers: Rome (3 offices), Florence, Venice, Assisi, Verona, Milan, Naples-Pompei-Caserta-Amalfi Coast.
15 foreign branches in 3 continents: Spain, Greece,France (inside Louvre, Versailles and in Lourdes), Poland, Czech Republic, Austria, Holland, Belgium, Portugal, Slovakia, Turkey, Egypt, USA, Canada and Mexico.
Possibility of providing the tour guide systems in any location throughout the world through the service for “tours”.
In addition to a prestigious service in St. Peter’s Basilica in the Vatican

Franchising: partnership opportunities for companies and entrepreneurs who wish to expand their presence in the growing market of the rental of tour guide systems, and benefit from the strength of a solid brand and the know-how of a leading group.
The only real open network of the market.

Customers and markets: over time the evolution of our services has enabled us to expand our activities to include different types of customers and new markets.
A few examples:
- Thanks to the long rent formula, tour guide systems can be provided in locations that are situated at a far distance from major centers. The availability of new models of tour guide systems, which are easy to manage and are supported by an efficient remote support service, minimizes the need of local assistance.
- In 2006, we were the first to introduce the service “for tours or Long Rent” and the new tour guide systems with extended battery autonomy, which can be used for tours with a maximum length of 10 days and delivered/collected to/from any hotel throughout the world.
- Cruises: a special and customized service for the demanding tourists of cruise-boats, which includes the delivery/collection of the tour guide systems directly on board of the ship and dedicated assistance during excursions.We cover the Cruises shore excursions all over Europe and in South America.
- New nationalities: the service was initially used mainly by US and Japanese tour operators, that are generally more responsive to innovations and have more flexible budgets. Today, our portfolio of customers includes Spanish, Northern Europe, South American, Russian and Chinese agencies, just to name but a few. We are present in South Africa for the World Cup!This goal has been achieved through targeted actions and by diversifying our services in terms of quality and fees.
- Niche markets: tours in segway, on horseback, bicycles, in vintage cars and on boats are just some of the special services we can provide.
- Corporate visits and conferences: this segment represents an important part of our activities. Corporate visits are the application where tour guide systems are used more frequently for purposes other than tourism. We are also one of the few European companies that specialize in simultaneous RF translation, which is widespread in the US.
Religious tourism: our offices are located in some of the most important basilicas, like St. Peter’s Basilica in the Vatican and St. Francis’ Basilica at Assisi.In Spain we provide our service to the Basilica of Santiago De Compustela. In France we are offering our radioguide in Lourdes.
One of the companies of our group is specifically dedicated to religious tourism (www.voxmundi.eu).
We have a prestigious office in St. Peter’s Basilica at the Vatican.
Dedicated services for pilgrimages to the most popular destinations.

Institutions: our customers include important public institutions, like the municipality of Rome, ministries and several foundations.We work in Museums, Basilicas and for different federal institutions.
Temporary exhibitions and audio guides: the use of tour guide is mandatory in all major temporary exhibitions in Italy and the use of individual pre-recorded audio guides is becoming increasingly popular.
We serve this particular segment though our partnership with Snodo, a company that specializes in audio guides, owns brand POPguide® and is present in over 100 museums, churches, theme parks, etc. in Italy, Europe and even in India. Recently available with a new audioguide! A disposable Audioguide to be purchased by the final client. Our Audioguide ToGo!